This is a tremendously well done spot. Advertising is at its best when it uses a story grounded in emotion to make us feel something, no matter how trivial the subject may be. To Michael!There aren’t that many amazing tech ads out there. Apple, of course, is a leader. Google’s made a big splash with “Dear Sophie” (Chrome) and its “Search Stories”. But I just love this PlayStation spot. It tells a story with the style and narrative panache of a Hollywood film. It subtly references all the biggest PS3 games, which any hardcore gamer will love but even a non-gamer might appreciate. It takes you on a journey, wondering who these various characters are, why they’re together — and who is this Michael? The ultimate revelation is uplifting, intelligent and humorous.
It’s interesting to see a brand like PlayStation target hardcore gamers in a world that’s constantly abuzz about casual and social gaming. Shows that the folks at Sony are in touch with their brand’s values and that they love their users.
Perhaps taking a page from the Apple playbook, Sony wisely avoids talking about the raw technicals of its product. The PS managers know that consumers won’t swoon for their system because of product specs like graphics capabilities, processor speeds, etc. They love the titles. They love the characters. These are the things that have made gamers fall in love with PlayStation and remain loyal to it. Sony has capitalized on that affinity — that emotional bond — and given the people what they want: A commercial that truly pays homage to gamers and the product itself.
Oh man this makes me want to buy a Playstation all over again. Gorgeous.
Love this gamer’s “Oh Captain, My Captain” style spot. Makes me miss gaming.
Source: akaplan716
When it comes to introducing ideas, the years have a way of boxing you in.
Source: inc.com
Amazing. Love how much it looks like a vein/neuron.
Source: animalnewyork.com
Noah Stokes | Es Bueno: Thirty Five
- The smartest thing you can do is to surround yourself with people smarter than you.
- If you were to drop off the face of the earth tomorrow, the people who call looking…
- We’re all chasing the same thing (love), whether you know it or not.
Some great (and funny) lessons in this list of 35…
Source: esbueno
This product helps our users find a place for dinner, worthy sights for their next trip, or just what’s interesting around their neighborhood - whatever they want to do, wherever they want to go. Rather than basing our recommendations on star ratings, we base it on real-world check-in data. This means we get to show you places you haven’t gotten around to trying yet, the places your friends have gone, your go-to spots, and places where you can snag a deal. I love this because I think this is how people talk about places in real life. (btw, my favorite query to combat FOMO = places I haven’t been to yet + places my friends have been to)
This is why I joined foursquare - to help people discover new experiences, big and small, in their everyday lives. So proud that this product is a step in that direction.
Huge congrats to Christen and the rest of the Explore team on the launch of a big piece of the foursquare vision.
Source: christenduong
The one and only Christoph Niemann on the secret of happiness, work, and creativity.
Source: brainpickings.org
foursquare desktop and mobile wallpapers, inspired by our Explore recommendation engine
Good recommendations aren’t easy. This illustration shows you why.
Source: courtneyetc
