I've been working in the interactive industry for the past 10 years creating compelling products in a variety of mediums including wireless, broadband, web, product design, installation and application. In those 10 years, I have had the opportunity to work on all aspects of a product as an interaction designer, information architect, designer and developer working for clients including Nokia, Verizon Wireless, Target, IBM, HBO, Mastercard, Rainbow Media, 3COM, Hughes, and Nestle Waters.

I'm currently working at Schematic in New York as Director, Multi Platform User Experience, working with clients to efficiently design products that synthesize their needs with their users'.

On the side, I maintain everydayUX.com - a blog covering user experience design and innovation (with a smattering of mobile, gadgets, gaming, locative technology and other good stuff).

Prior to joining Schematic, I spent some time as an entrepreneur with dodgeball.com, a mobile social network, which was ultimately acquired by Google in May 2005.

A personal passion of mine has always been to soak in the culture and technology trends around me in an effort to keep the projects I work on current, as well as to better understand the users for whom I am designing.

In the Fall of 2002 I began a master's program at NYU's Interactive Telecommunications Program. My work there focused on the intersection of community, social software and mobile devices to create applications that empower people to enhance the way they interact with their environments. Since then I have been driven to explore how technology can be used to change the way people behave socially.



everydayux.com launches - February 10th, 2008
EverydayUX.com is a place where I discuss design and innovation, mostly as it relates to the field of interaction design. I hope to supplement that with a regular stream of photos/screenshots, etc. of Òdesign in the wildÓ, so to speak - interactions we have every day, both good and bad - and what we might hope to learn from them.


dodgeball.com launches - April 5th, 2004
The culmination of my interests can be seen in my master's thesis, dodgeball.com that was built with Dennis Crowley. We built what was the first product to integrate social software, location-based services and mobile devices in a way that addressed the shortcomings and limitations found in each. In response to what seemed like a trend of very similar social networking offerings, we saw an opportunity to create a social product for when people are actually being social.

After graduate school we gave ourselves six months to transform it from a project into a product. After months of meeting with VCs and angel investors, in May 2005 we chose to take the product to Google in an effort to continue exploring the space that dodgeball helped create.

"MoSoSo - Acronym for mobile social software, a Friendster-like service for cell phones. Coined after the launch of Dodgeball.com, the first MoSoSo provider." - WIRED July '04

Check out the case study.



To contact me, email me at alex@alexrainert.com.

Find me on: my blog, Flickr, LinkedIn, Facebook, Twitter, Last.fm and dodgeball.

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